Logomotion

Logomotion has conducted extensive research with consumers and merchants in Central and Eastern Europe which shows strong interest in LOGOMOTION PAY CARD.

The research has been conducted by leading independent international market research firms, and includes:

• Millward Brown:
• Quantitative analysis of LOGMOTION PAY CARD potential in six countries:
• Czech Republic – 1200 face-to-face consumer interviews in bigger cities across the country.
• Slovak Republic, Poland, Hungary, Romania, Bulgaria – 500 face-to-face consumer interviews in bigger cities across the country.
• Ipsos Tambor:
• Focus groups addressing the attractiveness of LOGOMOTION PAY CARD conducted in Prague and Brno, supported by secondary demographic research.
• Brand Brothers:
• Quantitative analysis of merchant interest in LOGOMOTION PAY CARD acceptance:
• Over 500 telephone interviews with decision makers in retail shops across the Czech Republic.