According to consumer research by Millward Brown conducted for Logomotion in six Central/Eastern European countries[1] with a total population of 93 million:
- Two-thirds of the respondents across the region were interested in using LOGOMOTION PAY CARD.
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The high interest in LOGOMOTION PAY CARD was also shown by consumer willingness to change bank or mobile handset brand to get the service:

- Consumers who are frequent users of payment cards have the highest interest in the LOGOMOTION PAY CARD.
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[1] Czech Republic, Slovak Republic, Poland, Hungary, Romania, Bulgaria.