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Attract and Retain customers

According to consumer research by Millward Brown conducted for Logomotion in six Central/Eastern European countries[1] with a total population of 93 million:

  • Two-thirds of the respondents across the region were interested in using LOGOMOTION PAY CARD.
  • The high interest in LOGOMOTION PAY CARD was also shown by consumer willingness to change bank or mobile handset brand to get the service:

    Change potential, obrázek se otevře v novém okně
  • Consumers who are frequent users of payment cards have the highest interest in the LOGOMOTION PAY CARD.

For more information about Logomotion’s extensive market research program, click here

[1] Czech Republic, Slovak Republic, Poland, Hungary, Romania, Bulgaria.

Logomotion’s market research program

11.8.2009 16:39:54 | read 696x | iguana | Full article
 
11.8.2009 13:05:07 | read 696x | iguana
 
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